The incredibly successful campaign for the much awaited movie, Krrish 3 executed by Hungama Digital Media Entertainment Pvt Ltd has achieved a notable reach of more than 63 Million Facebook users, across the globe. The chat, live streamed on June 25, 2013 on Krrish 3 Official Facebook Fan page, Hrithik Roshan's Official Fan Page, Bollywood on Facebook's Official Fan Page, Bollywood Hungama's Official Page, millions of fans logging in from over 60 countries and has been the First Bollywood Movie Fan Page officially verified by Facebook.
Hungama Digital Media Entertainment Pvt. Ltd., the official digital Partner for FilmKraft executed the first look launch using platforms like Facebook, Twitter, YouTube and the movie's official website. The digital campaign witnessed more than 6.6 Lakh fans with close to 85 per cent of this base talking about the upcoming film. India's first digital motion poster was also unveiled by Hrithik Roshan, over a live Facebook video chat. The lead actress of the film, Priyanka Chopra also participated in the live chat from a remote location.
Rakesh Roshan, Producer and Director Krrish 3 commented, "Social Media gives us a platform to connect with people across the globe. People have watched and loved both films from the Krrish franchise- Koi Mil Gaya & Krrish. With Krrish 3 we wanted to give our global audience an equal opportunity to experience the magic of the film at the same time. I encourage people from the world over to connect with the Krrish 3 team https://www.facebook.com/Krrish3thefilm the first ever Bollywood film to be verified on Facebook."
Speaking on this achievement, Neeraj Roy, MD & CEO Hungama Digital Media Entertainment Pvt. Ltd. said, "With this digital campaign Krrish 3 has set new benchmarks in movie marketing. From being the first Bollywood movie page to be verified on Facebook, to reaching out to 63 million Krrish fans across the globe simultaneously, the movie has dawned a new beginning for entertainment consumption. We look at setting similar trends with the various other digital products that we will roll out for the movie in the coming months."