Power of releasing a film during holiday season was best demonstrated by Shah Rukh Khan when he brought Chennai Express on Eid and went on a record breaking spree. Now that Happy New Year is all set to go on floor next month, it is apparent that best available date for his film's arrival is being closely sought.
"Since this is a big film by Farah Khan, Happy New Year can't be expected to be ready before mid-2014. If one looks at the holiday season from July onwards, first to arrive would be Eid. Then there is Independence Day, Dusshehra, Diwali and Christmas," informs a source.
Interestingly, most of the slots are already taken with major superstars staking their claim.
"Salman was out of equation this year but would be back with a vengeance as Sajid Nadiadwala's Kick arrives on Eid," an industry insider adds, "Sanjay Leela Bhansali is bringing Akshay Kumar's Gabbar on Independence Day though Ajay Devgn and Rohit Shetty's Singham 2 may arrive on the same day too. On Dusshehra/Gandhi Jayanti weekend, Hrithik Roshan and Siddharth Anand are bringing their Bang Bang while Christmas has been taken up by Ranbir Kapoor and Anurag Kashyap for Bombay Velvet."
This leaves Diwali 2014 as the major available slot and given the fact that Shah Rukh Khan has enjoyed good dominance on the auspicious occasion for years, it can be said with utmost certainty that Happy New Year would be vying for this slot.
"It would be a good follow up for Shah Rukh Khan and Farah Khan, considering the fact that their last outing together - Om Shanti Om - had released on Diwali as well," the source adds, "It is one big holiday that no one would want to miss for anything. The timing would be just apt as well."
When contacted, Farah Khan said, "We haven't locked any date yet. There are so many factors that come into play for a film's release." She didn't deny having an eye on a holiday release. "Of course ours is a celebration movie. It is called Happy New Year for a good reason. We would be looking forward to a holiday release.
She concludes, "In any case, this is yet to be discussed with Shah Rukh. He is promoting Chennai Express till date. Once he is through with it and we sit down to plan it out for Happy New Year, we should be ready with an announcement."