They made waves together in Once Upon A Time In Mumbaai and went on to share a good camaraderie in Dil Toh Baccha Hai Ji as well. Now this on-screen association may continue in real life as plans are being put into place to introduce Emraan's Raaz 3 with Ajay's Bol Bachchan.
"As is the case with the release of every big film, there are number of other upcoming films that want to get associated with it. Even Raaz 3 intends to attach it's promo with Bol Bachchan. After Rowdy Rathore, there hasn't been a single big release. Hence all eyes are on Bol Bachchan to accommodate as many promos as possible. Raaz 3 is a definite contender", informs a source.
However, for Ajay and Co., the trouble is that it isn't just Raaz 3 but many other upcoming films that wish to be showcased alongside. Also, the fact that it is a family film means that filmmakers would benefit immensely from attaching their First Look with the Ajay Devgn starrer since it is expected to attract massive footfalls.
"Emraan would still win the battle though since he and Ajay share a good relationship and there is no professional rivalry either. Unlike Salman Khan who is said to have put his foot down over not allowing the First Look of Shah Rukh Khan's yet untitled film to be attached to his Ek Tha Tiger, Ajay doesn't have any such issues, least of all from Raaz 3", the source adds.
The only hitch though is the eventual content that would appear on the big screens. Since Raaz 3 is a horror franchise and is expected to be an 'A' or a 'U/A' affair, its promo would be edited accordingly so that it can come along with a 'family affair' like Bol Bachchan.
No wonder, producer Mukesh Bhatt is keeping his options open. He says, "We would be trying for Bol Bachchan to unveil Raaz 3. However, if that doesn't happen, we would release it straight on TV and online a week later. We have a Plan B in place."
Guess by then, Ajay and Emraan would be able to sort out matters amongst themselves by their own.
Watch Promo: Bol Bachchan